AB-Inbev adds another brand to their stable.
Northern Brewer and Midwest Supplies (already one company) are the biggest online homebrew supply store in terms of sales. That makes them an easy purchase decision for a company with bottomless pockets, but it seems like an odd choice to jump into a niche almost completely populated with people who avoid AB-inBev products.
I talk with Ethan Cox from CBW to get his opinion as a brewer, owner, and person.
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